半導體電子零件通路商之經營策略分析-以個案公司為例

Abstract

在半導體IC產業中，整個年營業規模已達到三千億美元的水準，而且是幾乎是以年年增長的趨勢在提升整個產總值，身處在半導體產業鏈中游之半導體電子零件通路商，如何創造企業本身的價值，才能在競爭激烈的產業中脫穎而出。 本研究針對半導體電子零件通路商產業之領導廠商，選擇本土及外商企業各一，來進行個案的分析比較，以瞭解半導體電子零件通路商產業之市場現況、未來發展及個案廠商之經營策略及優勢。研究方式藉由五力分析來瞭解個案企業之經營，包括產業的供應商、顧客群、替代品、新進入者及既有競爭廠商之關係；以及SWOT分析法來針對個案公司進行更詳盡之經營分析。

1. 瞭解半導體電子零件通路商產業之產業現況及競爭態勢 2. 藉由個案分析，探討領導廠商之優、劣勢分析 3. 提出半導體電子零件通路商產業未來之發展趨勢及建議

In semiconductor industry, business scale is over U.S. $300 billion per year and business size is keep growing year to year. Distributors are in the midstream of semiconductor supply chain. How to create its own value and to be outstanding is an important topic to the company.

The study is focus on two leading distributors of semiconductor industry, one is local based company and the other is invested by foreign funds. In order to identify the difference between two companies and how to be successful in the market, the study is based on five forces analysis to identify both companies’ working model of operation, which including suppliers, customers, substitutes, new entrants and existed competitors. On the other hand, the study is based on SWOT analysis to indicate more detailed operating analysis of case companies.

1. Identify current status and key factors of how to be competitive in the market. 2. Analysis pros and cons of two leading companies by case study. 3. Foresee market trends and advise how to be competitive in the industry.