情境設計資料庫之架構發展

Abstract

處於今日競爭激烈的環境下，企業想要持續的成長，唯有透過持續的產品創新才能創造企業價值。產品創新以往是技術導向，但隨著產品技術成熟，市場結構改變，企業必須改以使用者導向創新的策略，才能繼續滿足市場顧客的需求。而情境設計法，是諸多使用者導向創新方法中最有效的方法之一，只是在實務運用上仍缺乏一套完整可遵循的情境架構方法，因此本研究提出5W情境架構模式，希望解決使用情境設計法可能遭遇的一些問題，並以數位電視服務需求之探討為實例，驗證本研究提出之5W情境架構模式，並根據資料分析結果提出具體的設計指導原則，供設計者運用情境設計法時之參考。

In a severe competitive environment, industries can only survive through continuously product innovation to create business values. Product innovation was technology-driven in the past days, as product technologies mature and the market structures change, industries must substitute their business strategies into user-centered strategies to satisfy new customers’ needs. Scenario-based design is one of the most useful tools in user-centered design product innovations. Scenario-based design works well, however it still needs a constructing structure for designers to follow. In this study, we establish a five W scenarios constructing structure to solve some disturbing problems while using scenario-based design methods. In addition, we explore DTV service needs as a case study to verify our five W scenario-based design structure and provide some concrete referable design guidelines while designs construct scenarios.