台灣液晶顯示器產業面對全球競爭之策略分析—以韓國、日本、中國大陸與我國為例

Abstract

近年來全球光電產業發展一日千里，而其中又以LCD 產業備受矚目; 無論在市場規模和技術開發均呈現出超倍速的成長。我國政府更將其與IC產業並列為高科技重點產業的「兩兆雙星」，勢必又會是另一顆閃耀的明日之星。本研究主要是以LCD 產業為例，從產業競爭策略的觀點為起點，以外部的競爭環境和內部的強弱條件來分析當前我國與世界各主要LCD生產國在該產業之發展現況並比較分析彼此之優劣條件及競爭優勢， 從而確立我國在全球LCD 產業所居之地位以及所面臨之競爭局勢，並且更進一步的提出實際且有效之建議方案，盼 能作為相關業界人士之參考，進而能讓我國在全球LCD 產業中手執牛耳，傲視群雄。

The Optoelectronics industry grows very rapidly in the recent years , especially in the market share and technology development of LCD industry. Taiwan government has define this industy as “ Two Thousand-Billion Two Stars” and it will be another super star. This study takes LCD industry for a case study and take the view of competiative strategy at the beginning to use the diamond model , five-force analysis, strategitic planning to analyze the strength & weakness of our LCD industry. Eventually,I will propose the practical&efficiency proposal for the reference of related persons to let our LCD industry win the championship of the world for a long time.