廣告代言人數目和負面訊息對廣告效果的影響---跨文化的比較

Full metadata record

DC Field	Value	Language
dc.contributor.author	黃仁宏	en_US
dc.contributor.author	HUANG JEN-HUNG	en_US
dc.date.accessioned	2014-12-13T10:38:07Z	-
dc.date.available	2014-12-13T10:38:07Z	-
dc.date.issued	2001	en_US
dc.identifier.govdoc	NSC90-2416-H009-003-SSS	zh_TW
dc.identifier.uri	http://hdl.handle.net/11536/95087	-
dc.identifier.uri	https://www.grb.gov.tw/search/planDetail?id=637072&docId=119043	en_US
dc.description.sponsorship	行政院國家科學委員會	zh_TW
dc.language.iso	zh_TW	en_US
dc.subject	廣告效果	zh_TW
dc.subject	跨文化比較	zh_TW
dc.subject	廣告代言人	zh_TW
dc.subject	負面訊息	zh_TW
dc.subject	台灣	zh_TW
dc.subject	美國	zh_TW
dc.subject	Advertising effect	en_US
dc.subject	Cross-cultural comparison	en_US
dc.subject	Spokesman	en_US
dc.subject	Negative information	en_US
dc.subject	Taiwan	en_US
dc.subject	United States of America (USA)	en_US
dc.title	廣告代言人數目和負面訊息對廣告效果的影響---跨文化的比較	zh_TW
dc.title	The Impact of Number of Endorsers and Negative Information on the Effectiveness of Advertisement --- A Cross-Cultrual Comparison	en_US
dc.type	Plan	en_US
dc.contributor.department	國立交通大學管理科學學系	zh_TW
Appears in Collections:	Research Plans

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