标题: 广告代言人数目和负面讯息对广告效果的影响---跨文化的比较
The Impact of Number of Endorsers and Negative Information on the Effectiveness of Advertisement --- A Cross-Cultrual Comparison
作者: 黄仁宏
HUANG JEN-HUNG
国立交通大学管理科学学系
关键字: 广告效果;跨文化比较;广告代言人;负面讯息;台湾;美国;Advertising effect;Cross-cultural comparison;Spokesman;Negative information;Taiwan;United States of America (USA)
公开日期: 2001
官方说明文件#: NSC90-2416-H009-003-SSS
URI: http://hdl.handle.net/11536/95087
https://www.grb.gov.tw/search/planDetail?id=637072&docId=119043
显示于类别:Research Plans


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