标题: | 广告代言人数目和负面讯息对广告效果的影响---跨文化的比较 The Impact of Number of Endorsers and Negative Information on the Effectiveness of Advertisement --- A Cross-Cultrual Comparison |
作者: | 黄仁宏 HUANG JEN-HUNG 国立交通大学管理科学学系 |
关键字: | 广告效果;跨文化比较;广告代言人;负面讯息;台湾;美国;Advertising effect;Cross-cultural comparison;Spokesman;Negative information;Taiwan;United States of America (USA) |
公开日期: | 2001 |
官方说明文件#: | NSC90-2416-H009-003-SSS |
URI: | http://hdl.handle.net/11536/95087 https://www.grb.gov.tw/search/planDetail?id=637072&docId=119043 |
显示于类别: | Research Plans |
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