供應鏈策略與企業競爭力之關聯性研究－以電腦產業為例

Abstract

本研究主要是以企業所執行之供應鏈為研究標的，探討供應鏈策略對企業競爭力之影響性。並利用迴歸分析的方法，評估各種供應鏈營運指標與企業績效之關聯性，從中探討對於企業競爭力最具影響性的供應鏈策略。在本研究中，主要探討的變數包括: 「客戶導向策略」、「卓越營運策略」、「企業競爭力」及「產品定位」等。 本研究的對象公司為四家國內主要的電腦代工廠商，研究變數資料取自於對象公司之資料庫，並輔以上市/上櫃公司的公開財務資訊，做為量化分析之資料來源。資料包含2008年度二種產品定位的相關數據，每家公司收集104筆，共416筆，扣除無效筆數24筆，有效資料總計392筆，以統計分析的方法進行研究假說之驗證。 研究結果顯示在供應鏈策略的規劃上，客戶導向及卓越營運並行的策略是比較適合成熟產業的，另外本研究也發現，將供應鏈組織結構配合產品定位來設計可有效提高差異化。而在供應鏈夥伴的管理上，增加供應商的數量並不會提高營運績效，然而透過加強與供應鏈夥伴間的密切合作關係，如提高產品客製化程度或提高資訊分享程度，都可以有效的提升企業競爭力。

This thesis explores into the relationship between supply chain strategy and corporate competitiveness. It also tries to study the interaction between the supply chain outcomes and corporate financial performance and figures out a suitable supply chain strategy that could improve corporate competitiveness. The main variables employed in this study are: customer-oriented strategy, operational excellence strategy, corporate competitiveness, and product positioning. The research objects are four major ODM companies in computer industry founded in Taiwan. The data for the independent variables are collected from their operational database in 2008 and the data for dependent variables are collected from their corporate financial reports. The data include two product positioning types, 104 records for each company, and 416 records in which there are 392 effective records and 24 ineffective records. The regression analysis is applied to test the research hypotheses. A combined supply chain strategy by customer-oriented and operation excellence strategy is suitable for a mature industry. The organization structure should be aligned with product positioning to improve differentiation advantage. The number of suppliers is not a necessity to improve the corporate performance. However, higher product customization or better product information sharing in a supply chain can help improve the corporate competitiveness.