資訊部門支援晶圓代工公司競爭優勢之研究

Abstract

晶圓代工產業歷經金融海嘯的衝擊之後，面對的是更大的成本壓力；一般消費性電子如智慧型手機、平板電腦需求的銷售量開始逐漸增加；專業晶圓代工的需求增加，吸引了獲利不佳的記憶體晶圓製造廠進入此一市場。因此，晶圓代工廠如何在此一市場維持優勢的競爭力，變成一項重要的課題。 面對外在環境的壓力，本論文透過以往論文、期刊的整理與歸納的方式，發現晶圓代工業者要在競爭激烈的晶圓代工產業中維持競爭優勢就必需取得技術領先優勢、製造領先優勢、夥伴策略結盟優勢以及服務領先優勢的維持。其中花費最少的就是服務領先優勢的維持。本研究試圖以資訊部門的角度為出發，提出資訊部門該如何協助公司轉型成為一家具競爭力的晶圓代工廠。 研究結果顯示，從資訊部門切入，提升「服務」在晶圓代工產業有助各個競爭優勢的領先。資訊部門透過和晶圓代工價值鏈的各階段廠商間的協同電子商務活動，可以幫助公司在晶圓代工產業中取得優勢。

(1)資訊部門應建立以客戶為中心的服務文化。從客戶的角度重新調整提供客戶最需要的資訊內容。 (2)對服務相關人力資源配置的調整。依重要性調整或新投入開發資源。 (3)統一服務窗口及整體性的規劃，提供客戶一條龍的服務。 (4)企業對企業間的電子商務(B2B)及晶圓代工服務電子化的加強。以滿足世界各國客戶跨地域、跨時差及提供7天24小時的服務。 (5)配合公司發展重點，向上對設計、光罩，向下對測試、封裝等服務聯盟廠商的合作強化。觀察自身核心能力，訂定公司向上游或向下游延伸服務的策略。

ABSTRACT Foundry industry get more cost pressure after financial tsunami impact. The consumer electronic products like smart phone, the tablet PC demand's sales volume starts to increase gradually; The specialized foundry industry's demand increased, attracts memory foundry wafer factory which the profit is not good to enter this market. Therefore, how does a foundry factory at this market keep his competitive advantage, become an important topic.

Facing environmental pressures, this thesis refer by some papers, journals and inductive ways, Foundries are to be found in the highly competitive foundry industry to keep competitive advantage to be obtained from leading-edge technology and manufacturing leader advantage, strategic alliance partners and service advantages of leading-edge maintenance. Service is the least expensive parts to maintain the leading edge.

This study from IT departments’ point of view is how to help a foundry company pursuing competitive advantage.

The results show that to enhance the "service" in the foundry industry will help lead the various competitive advantages. IT department can help companies in the foundry industry to gain more advantage through all the value chain of the integrated circuit life cycle between the companies collaborative commerce activities,.

(1) The IT department should establish a customer-focused service culture. From the customer's standpoint to re-adjust to provide our customers need most information content. (2) human resources for service-related adjustments. Adjusted according to the importance of investment in development or new resources. (3) a unified service window and the overall planning, to provide customers one-stop service. . (4) business to business e-commerce between (B2B) and foundry services electronically enhanced. To satisfy customers around the world which cross-regional, cross-time difference and provide 24x7 service. (5) Accompany with the company's development, upstream to the design, mask, downstream to the testing, packaging and other services to the partners to strengthen cooperation. Observe their own core competencies, the company set to extend upstream or downstream service strategy.