宅配經營模式之研究--以統一速達為例

Abstract

宅配為一新興服務產業，由早期之貨運業、郵局郵寄業、快遞服務業等因社會進步及生活習慣改變，C客戶到府集配需求增加，市場得以擴大，於是由日本引進或由本土轉型宅配服務相繼投入，但觀之後市，無論競爭者來自何處，消費者的需求才是決勝關鍵，誰掌握客戶消費動向，誰了解市場所在，誰就能取得客戶信任及支持，成為業界領導品牌，但有些傳統貨運業者除受到景氣不佳，既有市場變小影響外，也遭受到來自新興宅配公司服務及價格的雙重競爭，相繼退出。故從宅配元年（2000年）發展至今己於12年，可觀察目前目有競爭力的宅配公司，憑藉著高密度的宅配網路的建構，產生了新的消費型態，如農漁產、名特產等到府宅配服務，成為話題，並引爆商機。接著有許多類似商品，如年貨宅配、行李宅配、書籍宅配等隨即因應而生。本研究即以目前宅配經營相當成功的統一速達為例，研究分析台灣宅配業的經營模式與策略的發展。本研究結論統一速達(黑貓宅急便)的成功模式，不僅僅是學習吸收日本大和運輸的成功knowhow，也成功依據台灣消費者的即時需求，改變產業價值關係並進行更多增值服務。同時在產品進入新市場後，透過每年陸續建構的綿密運輸網，以保持產業的競爭力。

Home delivery is a new service industry in recent year.As a result of social progress and lifestyle it changes the early form of transportation industry,post office express and express service. The demand for parcel delivery to C clients receiving place are apparently increased. Home delivery technique imported from Japan and by the change of the local industries company form improved expansion of the market. It is not matter of where the competitors are from, but to fully understand customer's needs is the point. Who can take control of market current trend and truly understand client's need, which will have the leading share of the industry.

Many of traditional local express services have closed down during the period of economic recession. Not only the market in Taiwan is shrinking fast, but also facing those new-way express services providing with cheaper prices. It's been 12 years since personal express services started (2000). It is not hard to notice and observe that those highly competitive companies all share some similarities of success, which is that they are all running their delivery areas' network with high density. That way it provides all kinds of ways to deliver whatever products you can possibly think of, such as Agriculture products, Fishery Products and specialty goods, etc. First it starts with a topic of express for people to talk about then it becomes a market out there for express services. According to those successful ideas, after a while they even come out with some more variety of products to deliver. For example, they have a special delivery for Chinese new year's goods, delivery for luggage and book's ' delivery.

This research takes President Transnet Corp. as a truly successful example by analyzing this prosperous company's strategy of Taiwan home delivery. The conclusion of President Transnet Corp's success is that they are not only learning from Yamato Transport's " Knowhow", but also understanding what Taiwanese clients need and want. Keeping and changing value in this industry. Also after President Transnet's new service and products have been putting out there in a new market for a while, every year they will constantly build a transport network which is high density and solid to keep the company competitive.