專案管理應用於新產品開發之研究

Abstract

新產品開發是企業為創造社會性需求，彰顯企業價值所採行的重要策略之一，在全球化的趨勢下，台灣的產業必須逐漸地提昇本身的新產品開發能力，才能與國際大廠競爭。面對快速變化與動態的環境，企業唯有以積極的創新精神，不斷研發新的技術，快速地不斷地推出新的產品、提高產品的附加價值，如此才能為企業創造更高的利潤，維持企業的競爭優勢。 很多公司具有很好之產品創新概念，資金相當充裕，擁有高素質的研發團隊，也從客戶端得到很大的訂單，但是每年的財務報表卻無法有獲利的表現，究竟其問題出在哪裡？經由深入探討後發現其中很大部份是與該公司的新產品開發管理活動有很密切的關係，本研究嘗試提出一套有系統的專案管理方法，透過新產品專案管理者的角度，運用專案管理理論架構及專案管理知識體系來協助企業界應用於新產品開發管理，期能對新產品開發績效的提昇，有正面的助益。 一個成功的新產品開發專案，必須要同時考量企業外在之環境、內部的環境以及專案本身的特性，在符合企業原有資源、技術限制條件之下，透過系統化的專案管理過程來達成。本研究期望能透過專案管理手法來強化產品開發過程的管理，首先做一些專案管理理論相關文獻探討並建立專案管理架構；其次，對新產品的定義與類型做一介紹，經由個案探討專案管理方法在新產品開發管理的應用，最後提出新產品開發之專案管理系統架構與管理流程。

New product development is one of the most important strategies that company implemented for creating enterprise value. Facing the globalization trend, Taiwan industries must gradually upgrade their capabilities of new products development to compete with the international companies. Phasing rapid changing and dynamic environments, local industries have no choices but to conduct new product development through innovation to enhance product added value and create profits. It’s the only way enterprise to sustain a leading position in this overwhelmingly competitive field. There are so many companies with good concept of product innovation. These companies are abundant in funds and own a team of research and develop with highly educated engineers. Some of them also earned a big order from their customer. However they still cannot make any profit from these new products. What’s the real problem with these companies？From our research, we found this is the result of the poor management of the new product development process. The study proposes a systematic approach of project management to facilitate companies to manage the new product development process. From the view of project manager, try to use the framework of project management and the project management body of knowledge to upgrade and enhance the performance of the new product development. A successful new product development management should to simultaneously consider the corporate internal, external environment and the properties of the project, to fit with the resources, technology as well as the systematically feedback using the project management method. The research expects to reinforce the management of new product development process through using project management method. It first collects and organizes the literatures of project management and to establish its framework. Then the research defines a new product and to introduce the category of the new product. By conferring the case to study the application of new product development management using project management method. Finally, propose a conceptual diagram and a flowchart for managing a new product project.