產業協會之營運模式與發展策略之研究 - 以S產業協會為例

Abstract

摘 要 S產業協會係一專注於全球半導體設備與材料等高科技產業發展的國際性產業協會。近年來，半導體產業發展逐漸趨緩，新興產業的需求則逐漸增強，同時在全球化的浪潮下，產業協會這種非營利組織的工商團體必須與時俱進扮演一個重要的產業鏈結的平台，透過舉辦各種產業活動，協助推動產業健全發展並提供政府產業政策的參考與建議。 本研究以司徒達賢（1999）提出的「CORPS」模式來分析非營利組織的發展與服務內容現況，試圖尋找出能夠改善目前S產業協會所面臨的困境，以及研擬未來發展的策略。經過探討該產業協會的五個操作面向後，研究發現該協會發展具有許多獨特的優勢，且在操作的細節上，有很多值得讚揚的優點，在人力資源、財務上、營運管理方面，也還有許多可以改善的部份，且經過SWOT分析後呈現的結果，顯示該產業協會即使在面臨的劣勢與威脅中，依舊擁有很大的潛力與商機。 本研究建議S產業協會可透過創新營運模式的思維，採取開放的策略聯盟方式，提供多元的產業服務，並透過現有的營運架構與能量，積極跨足新興產業領域，來提供更豐富的會員服務項目，如此分別運用各項資源聯結，創造價值，使協會資源形成價值鏈，提高營運成效，以達產業協會組織的健全發展與永續經營。

In recent years, the development of the semiconductor industry becomes gradually slow down and mature. The demand of emerging industries is gradually increasing. The wave of globalization, non-profit organizations, and so-called business organizations (industry associations) must play an important role as an industrial platform, by organizing various Industrial activities to promote the healthy development of industries and serving a good communi- cation channel to lobby government policies.

In this study, by Seetoo, Dah-Hsian William (1999) who proposed the "CORPS" model to exam the development and service status on the non-profit organization, find out the solutions to improve the current difficulties faced by industry associations, and to develop a strategy for future development. After examining via “the CORPS, five scopes” on the operations of the industry association, the study has found that the development of the association has many unique advantages, and there are many advantages to be commended on their operation approach. However, there can be having some improvement on human resources, financial and operational management. According to the study results of SWOT analysis, the industry association has its weakness and threats. But the industry association still has a great potential and business opportunities.

This study suggests that the association could leverage the innovative operation mode, open and positive approach for strategic alliances and provide diversified industrial services through the existing infrastructure and energy, into the emerging industries to render richer member service. Deeply use the resources and value chain to improve the operation and raise the effectiveness to achieve the industry association’s goal on both the sustainability and develop- ment growth.