兩岸資訊服務業合作或投資之現況與分析

Abstract

兩岸資訊服務業合作或投資是近年來最熱門的話題之一，本研究率先對此 做深入之探討。研究目的有三： (1) 瞭解兩岸資訊服務業合作之環境促 成因素，及廠商之動機與行為，以提供政府有關部門研擬政策之參考。 (2) 找出台灣廠商有效利用大陸資源之方案，以提昇本身之競爭優勢。 (3) 結合台商之競爭優勢與大陸市場機會，尋找台商在大陸之發展空間。 本研究之資料來源包括：兩岸中文相關報章雜誌之報導、本研究之電話訪 談紀錄、資策會MIC在1992年六月之廠商訪談紀錄、資策會MIC內與大陸研 究有關之回收問卷資料。首先，從各資料中彙整發現，台商赴大陸合作或 投資之動機，以大陸人力資源與市場為主要著眼點。台商赴大陸合作或投 資時，選擇模式之偏好為：非股權合作 ＞ 獨資 ＞ 合資 ＞ 合作經營其 次，本研究以價值鏈方法，比較分析兩岸廠商之價值相關活動後，列出可 利用大陸資源之重點與方式，及台商之主要競爭優勢。對大陸軟體人力與 技術資源之運用，具體之模式有四種：軟體外包、設立產品開發中心、產 品╱技術合作、設立技術研發中心。對大陸市場機會之部份，則分為金融 自動化、商業自動化與套裝軟體三種市場區隔，分別探討其威脅與機會。 In recent years, for information service industry to cooperate or invest between Taiwan and Mainland China is one of the most popular topics. This study is the very first one that goes into details systematically on such topic. Three purposes concern on this study: (1) To get knowledge of environmental factors which directly promote the cooperation between Taiwan and Mainland China, and the motives and behavior of firms To suggest to ROC's relative governmental departments for making policies to Mainland China (2) For Taiwanese firms, to look for better developing space in Mainland China with the combination of competitive advantages ces (3) To find out the effetcive ways to promote Taiwanese firms' own competitive advantages with using Mainland Chinese resources The sources of this study includes: relative Chinese reference, telephone visit, and questionnaires from III (Institute for Information Industry). First of all, we put all data in order. We find out that the motives of Taiwainese firms to cooperate or invest in Mainland China focus on human resources and market of Mainland China, and the preference of choosing models of Taiwanese firms to cooperate or invest in Mainland China is as follows: non-equity cooperation > wholly owned enterprise > equity jointrative joint venture . Second, we compare and analyze the value activities of Taiwainese and Mainland Chinses firms with value chain model. Then we show the key points and ways of using Mainland Chinese resources, and the major competitive advanatages of Taiwanese firms. There are four ways to use the resources of human and technology of Mainland China. They are software outsourcing, setting a product development center, product/technology cooperation, and setting a R&D center. Last, we study the threats and opportunities of market in Mainalnd China for Taiwanese firms with three segments: banking automation, commerce automation, and software package.