臺灣主機板產業競爭優勢研究

Abstract

本研究利用Porter教授的鑽石體系模型及透過對各類型主機板廠商的實地訪談， 來尋求產業的競爭優勢。我們發現完整的產業結構及優勢的交易成本， 是臺灣主機板產業 競爭優勢之所在。由研究發現：快速的新產品開發；適當的品質；具競 爭力的產品價格； 與上游供應商良好的關係；交期準確、產能應變快及與下游客戶密切的 配合等各項因素， 是臺灣廠商的優勢。整體而言，「高度資源整合的製造能力」是臺灣主 機板廠商的核心競 爭力。近年來由於CPU 世代交替的加速以及低價電腦的風潮，為臺灣主 機板廠商帶來更多 的商機。BTO 模式的興起，全球運籌的盛行，固然加重了臺灣廠商的風 險及成本，但也改 變了賽局。由附加價值的提升，參與角色的變化，增加了臺灣廠商在價 值鏈上的權重。因 此臺灣主機板廠商應趁此機會提升國際化管理的能力，加強創新、研發 的能力並更積極的 參與規格的訂定以及持續保持原有的高度資源整合的製造能力，如此才 能維持產業的競爭 優勢，並擺脫其他企圖以低價優勢加入的競爭者。 This study aims to analyze the industrial competitiveness of Taiwan's motherbo ard manufacturers by employing Porter's diamond model and through the conducti ve dialogues with a variety of local motherboard vendors. In the survey, we fo und that a well-established industrial structure and the ability to reduce the transaction cost characterized Taiwan's motherboard manufacturers. The survey also revealed that several key factors are required to sustain this competitiv eness: time-to-market development for new products, adequate product quality, competitive product prices, a good relationship with the upstream suppliers, timely delivery, a flexible productivity schedule and close business relations hip with customers.Thanks to the rapid emergence of new generation CPU and the new markets of low-price PC,Taiwan's motherboard industry have found new niche markets . The emerging BTO pattern and the prevalent partnership of global log istics have elevated the risks and management costs for global PC industry. De spite these disadvantages in cost enhancement, Taiwan's motherboard industry