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dc.contributor.author劉林坤en_US
dc.contributor.authorLin-kun Liuen_US
dc.contributor.author虞孝成en_US
dc.contributor.authorDr. Hsiao-cheng Yuen_US
dc.date.accessioned2014-12-12T02:29:28Z-
dc.date.available2014-12-12T02:29:28Z-
dc.date.issued2001en_US
dc.identifier.urihttp://140.113.39.130/cdrfb3/record/nctu/#NT900685001en_US
dc.identifier.urihttp://hdl.handle.net/11536/69544-
dc.description.abstract摘 要 一九八六年新台幣開始升值,台灣的製造業開始外移東南亞,至一九九0年泡沫經濟破滅,一波波的企業陸續西進中國大陸投資設廠。二000年之後甚至於代表台灣高科技的半導體、PC產業,也紛紛宣佈西進大陸佈局。本研究探討台灣產業是否已失去了競爭力?台灣製造業為何要西進大陸? 台商西進大陸的策略為何?未來的台灣產業應如何定位?以台商在大陸經營的實際經驗,作為台商企業轉型的參考模式,以及製造產業或企業西進大陸佈局的參考。 本研究究架構與步驟流程,是先從兩岸經貿發展趨勢、台商西進現有狀況分析,由環境面、經濟面、產業面與實務面歸納出台灣製造業西進大陸的主要原因。並透過分析中、外產官學研對台灣製造業的看法或研究報導等資料,經過分析、整理、歸納,作為台灣企業轉型定位與經營策略的模式參考。第三是藉由本研究在新竹科學園區工作十六多年來所認識或熟悉的相關上、中、下游廠商,相關同業的企業經理人與舊同仁等等台商台幹的資訊提供與訪問資料蒐集,以及多次參與台商大陸投資保障促進會所主辦的台商實地查訪經驗交流研討會獲得寶貴的經驗與資訊作為研究資料。 最後以M公司實務經驗為個案研究對象配合相關文獻理論探討(如Porter的競爭策略、競爭優勢、價值鏈、五力分析以及製造策略等),對應、驗證、歸納出結論與建議。作為企業西進大陸投資製造或台灣產業發展等方向之參考。zh_TW
dc.description.abstractAbstract In 1989 the New Taiwan Dollar appreciated from 40 to 26 NT for one US Dollar. Taiwan manufacturing-oriented industries started migrating to Southeast Asia and China where labor is cheap and resources are abundant. Since 2000, even high-tech industries such as semiconductor and PC are under competitive pressure to set up manufacturing base in China. This research investigates answers to the following questions: Has Taiwan’s industry lost its competitive strength? What are the reasons Taiwan’s manufacturing industry has to move to China? What are Taiwan firms’ strategies after they moved to China? This research tackles the problem from four perspectives: the economic aspect, the industry aspect, the execution aspect and the supporting environment aspect. The findings can serve as references to help Taiwan company better position in the global market.en_US
dc.language.isozh_TWen_US
dc.subject製造策略zh_TW
dc.subject價值鏈zh_TW
dc.subject中國zh_TW
dc.subjectManufacturing Strategyen_US
dc.subjectValue Chainen_US
dc.subjectChinaen_US
dc.title台灣製造業西進大陸的製造策略考量zh_TW
dc.titleA Study of Taiwan Manufacturers' Migration Strategy to Chinaen_US
dc.typeThesisen_US
dc.contributor.department管理學院科技管理學程zh_TW
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